Persuasive Text: For a potential customer to be compelled to pick up your brochure and express real interest in it, your catchy phrase should be in a form of a question.Brochure Cover: The design should be a combination of visual effort and excellent content with catchy phrases that drive towards a call to action.Here are six key elements to creating the perfect brochure: The answer for many businesses and organizations is a resounding ‘Yes!’, as most marketing professionals can attest to the effectiveness of brochures and their invaluable use.Ī brochure’s main purpose is conversion and marketing content but before potential customers take action, they must be drawn to your brochure and read its contents.